Terms and conditions of Franchise-Marketing.nl

This English translation is provided for convenience; the Dutch version is legally binding. Last updated: 2 October 2026.

Article 1. Applicability

These terms and conditions apply to all quotes and agreements of Franchise-Marketing.nl, a trading name of Gijs Bodenstaff, Herengracht 280, 1016 BX Amsterdam, Dutch Chamber of Commerce (KvK) number 92528023, with business clients. Deviations only apply if they have been agreed in writing.

Article 2. Quotes and formation of the agreement

Quotes are valid for thirty days and are without obligation. An agreement is formed by written or digital acceptance of the quote, or when performance has begun with the client's consent.

Article 3. Performance

Franchise-Marketing.nl performs the assignment to the best of its knowledge and ability. This is an obligation of best efforts: rankings in search engines, mentions in AI assistants and commercial results are not guaranteed. The client supplies the necessary information and access in good time.

Article 4. Prices and payment

All prices are excluding VAT. Monthly packages are invoiced monthly in advance; other work is invoiced afterwards. The payment term is fourteen days. The client pays media budget for advertising platforms directly to the platform, unless agreed otherwise.

Article 5. Term and termination

A pilot runs for one quarter. After that, the agreement continues on a monthly basis and can be terminated by either party subject to a notice period of one calendar month.

Article 6. Accounts, data and intellectual property

Accounts, profiles and data remain the property of the client. Upon full payment, the client obtains the right to use the texts and materials supplied for its own use.

Article 7. Liability

The liability of Franchise-Marketing.nl is limited to the amount invoiced for the assignment in the three months preceding the damage. Liability for indirect damage, consequential damage and loss of profit is excluded, except in the case of intent or deliberate recklessness. Franchise-Marketing.nl is not liable for decisions by third parties, such as Google, Meta or other platforms (for example the suspension of profiles or the rejection of adverts).

Article 8. Complaints and disputes

Complaints must be reported in writing within fourteen days of discovery. Dutch law applies to all agreements. Disputes will be submitted to the competent court in the district of Amsterdam.

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Frequently asked questions: Terms and conditions

Who do the Franchise-Marketing.nl terms and conditions apply to?

The terms and conditions apply to all quotes and agreements between Franchise-Marketing.nl and business clients. Franchise-Marketing.nl is a trading name of Gijs Bodenstaff, based at Herengracht 280 in Amsterdam and registered with the Dutch Chamber of Commerce under number 92528023. Deviations from these terms only apply if agreed in writing.

How long is a Franchise-Marketing.nl quote valid?

A Franchise-Marketing.nl quote is valid for thirty days and is non-binding. The agreement is formed when the quote is accepted in writing or digitally, or when work has started with the client's consent. If you want to start after those thirty days, ask for a new or confirmed quote.

Under the terms and conditions, is the assignment a best-efforts or a results obligation?

It is a best-efforts obligation: Franchise-Marketing.nl carries out the assignment to the best of its knowledge and ability. Under article 3, search engine rankings, mentions in AI assistants and commercial results are not guaranteed. The client is expected to provide the information and access needed for the work in good time.

How and when does Franchise-Marketing.nl invoice?

All prices exclude VAT. Monthly packages are invoiced monthly in advance and other work afterwards. The payment term is fourteen days. Standard rates are €99, €250 and €400 per location per month for the packages and €65 per hour for strategy, always excluding VAT.

Who pays the advertising budget with Franchise-Marketing.nl?

The client pays the media budget for advertising platforms, such as Google Ads or Meta, directly to the platform, unless otherwise agreed. The fee for Franchise-Marketing.nl's work is separate from that. This way the client keeps direct oversight of ad spend and the costs per channel stay transparent.

How long does an agreement with Franchise-Marketing.nl run and how do you cancel?

A pilot runs for one quarter. After that, the agreement continues month by month and either party can cancel with one calendar month's notice. So after the pilot you are not tied to a long term. If you want to stop, give notice in good time so the one calendar month notice period can begin.

Who owns the accounts, profiles and data when working with Franchise-Marketing.nl?

Accounts, profiles and data remain the property of the client. That includes the Google Business Profiles and advertising accounts of the locations. After full payment, the client also receives the right to use the texts and materials supplied for its own use. This means you keep control, even if the partnership ends.

How far does Franchise-Marketing.nl's liability extend?

Liability is limited to the amount invoiced for the assignment in the three months before the damage occurred. Liability for indirect damage, consequential loss and lost profits is excluded, except in cases of intent or deliberate recklessness. This is set out in article 7 of the terms and conditions.

Is Franchise-Marketing.nl liable if Google suspends a profile or rejects an ad?

No, Franchise-Marketing.nl is not liable for decisions by third parties such as Google, Meta or other platforms. Examples include the suspension of a Business Profile or the rejection of ads. Those decisions are outside the agency's control. This limitation is set out in the liability article of the terms and conditions.

How do you submit a complaint to Franchise-Marketing.nl and which law applies?

You report a complaint in writing within fourteen days of discovering the issue. Dutch law applies to all agreements. If the parties cannot resolve it together, disputes are brought before the competent court in the district of Amsterdam. This is set out in article 8 of the terms and conditions.