In the free marketing scan we measure the online visibility of three locations of your franchise brand: Google Business Profile, position in Google Maps, reviews, location page and mentions in AI assistants. You receive a short overview with the five biggest opportunities.
Frequently asked questions: Free marketing scan
What is the free marketing scan for franchise brands?
A free measurement of the online visibility of three locations of your brand. We look at the Google Business Profile, the position in Google Maps, reviews, the location page and mentions in AI assistants. You receive a short overview with the five biggest opportunities for your brand, so you know where best to start.
How long does it take to receive the results of the marketing scan?
Within a week you know where the biggest opportunities lie for your brand. You receive a short overview with the five biggest opportunities, based on the measurement of the three locations you choose yourself when you apply. We then discuss the results together in a 30 minute conversation, after which you decide whether to continue.
What does the marketing scan of three locations cost?
Nothing, the scan of three locations is free. After the scan we discuss the results in a 30 minute conversation and you decide whether to continue. If you then choose to have the work done, the fixed package prices of €99, €250 or €400 per location per month excluding VAT apply. Strategy work is charged at €65 per hour.
Which three locations should I have scanned?
You choose which three locations we scan and enter them in the request form. There is no fixed rule. A mix of locations in different regions, or of stronger and weaker locations, often reveals the differences within the brand. If you are unsure which to choose, discuss it first in a 30 minute call.
What does the scan check in a location's Google Business Profile?
The completeness of the profile, the chosen categories, the photos and how management is arranged. That matters, because in our benchmark only 40% of 500 profiles of the 100 largest franchise chains were fully completed. We also measure the position in Google Maps for the most important search term around each scanned location.
How does the marketing scan measure visibility in AI assistants?
We ask AI assistants a set of fixed questions and check whether the scanned locations are mentioned in the answers. AI assistants draw their information from sources including the Business Profile, reviews and the location page. That is why we measure those elements in the same scan, so you can see where a missing mention may come from.
What does the marketing scan look at in a location's reviews?
The number of reviews, the average rating and the response time. Response time is often a weak spot: in our benchmark only 6 of the 100 largest franchise chains replied to reviews within 24 hours. That shows you, per scanned location, whether reviews are an opportunity and how your brand compares with other chains.
What happens after the free marketing scan?
We discuss the results in a 30 minute conversation. You then decide whether to continue; there is no obligation. If you do, the collaboration starts with a pilot at some of the locations before the whole brand is rolled out. How that process works is described in our approach from pilot to roll-out.
Can I request the marketing scan for a brand with fewer than ten locations?
Yes, the request form also lets you choose 'fewer than 10' locations. We always measure three locations, so even for a small brand you get a picture of the Google Business Profile, Maps position, reviews, location page and mentions in AI assistants. Larger chains choose between 10 and more than 100 locations in the form.
How do I request the free marketing scan?
Fill in the form with your name, the name of the brand, your email address, phone number, number of locations and the three locations you want scanned. Prefer direct contact? Schedule a 30 minute call or send a WhatsApp message. We are available 7 days a week from 08:00 to 19:00.