Franchise marketing for other franchise brands

How big is franchising among other franchise brands?

According to the NFV Franchise statistics (reference year 2025), the 'other' category has 72 franchise brands with a combined 3,538 locations. That is 10.1% of all franchise locations in the Netherlands, with an average of around 49 locations per brand. Think of franchise brands in automotive, property, education and other niches that do not fall into the five main sectors. Every location is its own local marketing channel: a profile, reviews, a page and local customers.

How does a customer of other franchise brands search for a location?

For other franchise brands, the customer journey varies widely. A driving school customer searches on pass rate and tuition car, a customer of a property franchise brand on local market knowledge, a student on start date and accreditation. What they have in common is that the decision is made locally: the customer chooses a nearby location that comes across online as reliable and complete.

In niche markets in particular, online competition is often still limited, so a franchise brand with complete profiles and strong location pages stands out quickly. That is why we always start with a scan of three locations for these franchise brands. It shows which searches matter and which channels bring in the most customers. Based on that, we put together an approach from the same building blocks as for the large sectors.

What marketing challenges do other franchise brands face?

These are the bottlenecks we encounter most often among franchise brands in this sector. They can be solved, but they require time and specialist knowledge that a head office marketing team rarely has.

Which channels work best for other franchise brands?

The order below is our starting point for this sector. In the scan, we test it against the figures for your locations.

How do we approach local visibility for other franchise brands?

For niche franchise brands, the correct category in the Google Business Profile is often the biggest win. A wrong or overly general category means the location simply does not appear. After that come services, attributes and a location page that explains the niche in plain language.

Because search volumes are smaller, every listing counts. We make sure name, address and phone number are identical everywhere and that the franchise brand is recognisable as an entity for Google and AI assistants.

Which figures do we measure for other franchise brands?

In addition to the standard KPIs in the monthly report, in this sector we also look at the following figures, per location and for the franchise brand.

What does franchise marketing deliver per location for other franchise brands?

The NFV figures allow for a simple worked example. On average, a location in this group turns over around €678,000 a year. The Growth package costs €3,000 per location per year. The break-even point is therefore reached with revenue growth of a fraction of a percent. The scan of three locations shows whether that is achievable.

Our permanent team carries out the work: Gijs Bodenstaff as your point of contact, Angela for analysis and content, Elisabeth for local Google Ads, Peter for local authority and ten trained freelancers for profiles and reviews per location. You can read more about the people behind this agency.

More about franchise marketing for other franchise brands

The foundation for every franchise brand in this group is Google Business Profile management, supplemented by review management for franchise chains. After that come Google Ads for franchise brands or local social media campaigns, depending on your customer journey. Also compare the approach in other sectors: marketing for multi-location service businesses and franchise marketing in non-food retail. You will find all sectors at a glance in the sector overview, and the prices per location under prices per location per month.