The pricing of Franchise-Marketing.nl is structured per location per month, so the costs grow in line with your franchise brand. Local visibility costs €99, €250 or €400 per location per month. Strategy, advice and training are charged at €65 per hour, always with a fixed quote in advance.
What do the other franchise marketing services cost?
Not everything fits into a fixed package. For services that vary in scope, we prepare a quote based on hours or a fixed monthly price.
| Service | Pricing model |
|---|---|
| Franchise marketing strategy | Fixed quote, €65 per hour |
| Google Ads and social advertising | Fixed monthly management fee + your own media budget |
| Email marketing and content | Fixed monthly price based on volume |
| Training and workshops | €65 per hour or a fixed day rate |
| Custom reporting dashboard | One-off setup, priced on quote |
Worked example: what does it cost for 30 locations?
A franchise brand with 30 locations on the Growth package pays 30 × €250 = €7,500 per month, excluding VAT. For a pilot with 12 locations, that is 12 × €250 = €3,000 per month for one quarter. How to split those costs between the marketing fund and the locations is explained in the franchisee marketing contribution.
| Number of locations | Basic | Growth | Full service |
|---|---|---|---|
| 10 | €990 | €2,500 | €4,000 |
| 30 | €2,970 | €7,500 | €12,000 |
| 50 | €4,950 | €12,500 | €20,000 |
Frequently asked questions about pricing
Do the prices include VAT?
No, all prices exclude VAT.
Can each location have a different package?
Yes. Large locations can have Full service, for example, and smaller locations Growth. We do recommend one baseline level for all locations, so the brand image stays consistent.
Is there a discount for many locations?
For large numbers of locations we prepare a custom quote. Ask about it during the scan.
What falls outside the packages?
Media budget for advertising, printed materials and on-location photography. We always discuss those costs in advance.
What is included in the Basic package of €99 per location per month?
The Basic package of €99 per location per month, excluding VAT, covers Google Business Profile management, monitoring of name, address and phone number (NAP) and a monthly report. It is meant as a fixed foundation for local visibility per location. Review management, profile posts, local landing pages and AI visibility are part of the higher packages.
What is the difference between the Growth package and the Full service package?
The Growth package of €250 per location per month includes everything in Basic plus review management with a response within 24 hours and posts and updates in the profiles. Full service at €400 per location per month adds local landing pages and GEO, meaning visibility in AI assistants. Both amounts are excluding VAT.
What does franchise marketing cost for a franchise with 30 locations?
For 30 locations, local visibility costs €2,970 per month on the Basic package, €7,500 on the Growth package and €12,000 on Full service, all excluding VAT. Advertising budget comes on top and is paid directly to Google or Meta. How you split these costs across the marketing fund and the locations is up to the franchise.
What does a pilot with twelve locations cost?
A pilot with twelve locations on the Growth package costs 12 times €250, or €3,000 per month excluding VAT, for one quarter. After those three months you see per location what it delivers and decide whether to roll out to the whole franchise. Beforehand you can request a free scan of three locations.
How are strategy, advice and workshops charged?
Strategy and advice are charged at €65 per hour, excluding VAT, always with a fixed quote in advance. Training and workshops are charged at the same hourly rate or a fixed day rate. That way you know in advance what a strategy project or workshop costs and you will not receive an unexpected bill for extra hours.
Do you pay the advertising budget for Google Ads and Meta to Franchise-Marketing.nl?
No, you pay the advertising budget directly to Google or Meta. For managing Google Ads and social advertising we charge a fixed monthly management fee, alongside your own media budget. Email marketing and content have a fixed monthly price based on volume. A custom reporting dashboard is set up once against a quote.
Also compare a cost overview for franchise marketing.