Franchise marketing workshops: on site or online

On this page you will find all our franchise workshops and presentations at a glance. Every session is designed for organisations with ten or more locations and works with examples from your own franchise brand. Compare the workshops below and request a proposal straight away.

Which franchise workshop suits your franchise brand?

We run three types of session for franchise organisations. They all start from the same idea: a chain does not have one visibility problem, but one per location. The difference lies in breadth and depth.

Franchise online marketing workshop

The complete online marketing mix for your franchise brand: the national and local split, channels, marketing fee and measurement per location. You go home with a 90-day plan.

Franchise online visibility workshop

Hands-on work on visibility per location in Google Maps and AI assistants, with a baseline measurement of three of your own locations beforehand.

Franchise presentation or keynote

A 45 to 60-minute presentation for a franchisee day, trade fair or conference, such as the book presentation at De Nationale Franchise Beurs (the Dutch National Franchise Fair) in Gorinchem.

The franchise workshops compared
	Online marketing	Online visibility	Presentation or keynote
Focus	Complete marketing mix	Visibility per location	Inspiration and awareness
Duration	Half or full day, or 2 x 2 hours online	Half or full day, or 2 x 2 hours online	45 to 60 minutes
For whom	Marketing team and management	Marketing team and location managers	All franchisees or trade fair visitors
Preparation	Diagnosis of three locations	Baseline measurement of three locations	Short intake
Outcome	Division of tasks and 90-day plan	Checklist, KPI tree and weekly rhythm	Shared picture and follow-up appointment

Why franchisors choose a workshop

Many chain marketing teams lack the time or knowledge to dig into all the details of Google Business Profiles, local campaigns and AI search engines. A workshop provides an overview in a short time and a shared language between head office and locations. Afterwards, you are better placed to decide what to do yourself and what to outsource.

The workshops are based on the 2027 handbook for chains and the benchmark of 500 Google Business Profiles of the 100 largest Dutch franchise chains. They are given by Gijs Bodenstaff, a local visibility specialist since 2010. You can read why ordinary agencies often get stuck here in why most agencies cannot help chains.

Formats and location

Every workshop can take place on site at your head office, at an external venue or online. Online, we split the programme over two sessions, with a short assignment in between. A presentation at a franchisee day or trade fair can be given in any room with a screen.

Formats of the franchise workshops
Format	Duration	Number of participants
Half day on site	4 hours	4 to 20
Full day on site	7 hours	4 to 20
Online	2 x 2 hours	Up to 30
Presentation or keynote	45 to 60 minutes	Unlimited

Franchise workshops on site: at your office or on the Herengracht

We give most franchise workshops at the franchise brand's head office, so your team works with its own systems. Prefer neutral ground? Then we welcome your group in the salon or a meeting room of our canal house at Herengracht 280 in Amsterdam. Online is also possible. Let us know your preference via the registration form.

Salon with chandelier in Amsterdam as the venue for a franchise workshop on online marketing or visibility — The salon on the canal side: this is where we welcome franchisors and workshop groups.

Van Gogh meeting room at Herengracht 280 for franchise workshops with small groups — The Van Gogh meeting room, for strategy sessions and small training courses.

Work table for group exercises during a franchise workshop in the canal house at Herengracht 280 — The shared workspace with the long table for meetings.

What you have afterwards

After every workshop you receive a report with the main outcomes and agreements. The online marketing and online visibility workshops also include a concrete plan, and the online visibility workshop includes the baseline measurement of three locations as well. If you want to take things further, you can choose outsourcing franchise marketing or coaching for your own team. You can work out the cost of doing nothing in what poor visibility in Maps and AI costs.

Outcome per workshop
Workshop	What you take away
Online marketing	Division of tasks, budget key, KPI set and 90-day plan
Online visibility	Baseline measurement, checklist, GEO protocol, KPI tree and weekly rhythm
Presentation or keynote	Slides, a short summary and follow-up advice

The handbook that accompanies the workshops

Participants who read the handbook beforehand get more out of the session. It also serves as a reference afterwards, with checklists and test protocols.

Requesting a franchise workshop

Choose the workshop, the format and a preferred date. You will receive a proposal with programme and price within one working day. Would you rather call, send a WhatsApp message or schedule a meeting first? That is fine too. You may want to look at package pricing first, or request a free scan of three locations as a starting point.

Schedule a 30-minute introductory call
Send a WhatsApp message
Call 06 - 38 04 83 47, 7 days a week from 08:00 to 19:00
Email info@franchiseseo.nl

Questions about the franchise workshops

Which workshop should I choose?

Choose online visibility if your locations need to be found more easily in Maps and AI. Choose online marketing if it is about the whole mix, the budget and the division of tasks.

Can a workshop be held online?

Yes, in two sessions of two hours. A presentation can also be given online, for example during a digital franchisee meeting.

How soon can a workshop take place?

Usually within two to four weeks of your request.

What is the difference between the online marketing workshop and the online visibility workshop?

The online marketing workshop covers the full marketing mix: the split between national and local, channels, marketing fee and measurement per location, ending with a 90-day plan. The online visibility workshop is hands-on about visibility per location in Google Maps and AI assistants, with a baseline of three locations beforehand and a checklist, KPI tree and weekly rhythm as outcomes.

How many participants can join a franchise workshop?

For a half or full day on location, 4 to 20 participants; online, up to 30 participants across two sessions of two hours. A presentation or keynote of 45 to 60 minutes has no maximum, for example at a franchisee day or trade fair. Mention the expected number of participants in your request and we will tailor the programme to it.

Where does a franchise workshop take place?

Usually at the brand's head office, so your team works with its own systems. Prefer neutral ground? Then we welcome the group in the salon or a meeting room of our canal house at Herengracht 280 in Amsterdam. An external venue or an online version in two sessions is also possible. State your preference in the request form.

What do you take away after a franchise workshop?

Always a report with the key outcomes and agreements. The online marketing workshop comes with a division of tasks, budget key, KPI set and 90-day plan. The online visibility workshop gives you the baseline of three locations, a checklist, GEO protocol, KPI tree and weekly rhythm. After a presentation or keynote you receive the slides, a short summary and follow-up advice.

Which franchise organisations are the workshops intended for?

For franchisors and chains with ten or more locations. The online marketing and online visibility workshops are aimed at the marketing team, management and location managers. A presentation or keynote is designed for all franchisees or trade fair visitors. Every session uses examples from your own brand, based on a diagnosis or baseline of three locations.

Who runs the franchise workshops?

Gijs Bodenstaff, a local search visibility specialist since 2010. The workshops are based on his Franchise Local SEO & GEO Handbook 2027 and on the benchmark of 500 Google Business Profiles of the 100 largest Dutch franchise chains. Among other things, he gave a book presentation at the National Franchise Fair in Gorinchem.

Do I need to read the handbook before a franchise workshop?

It is not required, but participants who read the Franchise Local SEO & GEO Handbook 2027 beforehand get more out of the session. The book is also the reference work afterwards, with checklists and test protocols. It is a 373 page paperback, second edition September 2026, available directly from Amazon.nl.

Sources

Local SEO Benchmark Franchise Chains 2026: original research by LocalSEOLab.nl and GijsBodenstaff.nl with Stichting LODAK (500 Google Business Profiles across 100 chains)